Adacus specializes in Dynamic Creative Optimization (DCO) technology, enabling advertisers to dynamically personalize and optimize their display and video creatives. The company serves large advertisers across various industries, helping them execute effective display and video campaigns. Adacus operates in the digital advertising market, focusing on creative testing, personalization, and decisioning. The business model revolves around providing DCO technology and services, generating revenue through client subscriptions and service fees. Adacus leverages its expertise in data science and engineering to offer advanced creative testing solutions, including A/B and multivariate testing, to improve campaign performance. The company also provides optimization with offline conversion tracking, ensuring comprehensive performance analysis across online, in-store, and call center transactions. Adacus aims to make creative testing and optimization both easy and affordable, elevating the importance of creative personalization in digital advertising.

Keywords: Dynamic Creative Optimization, personalized advertising, display campaigns, video campaigns, creative testing, A/B testing, multivariate testing, offline conversion tracking, digital advertising, data-driven personalization.