AO.com is a leading online retailer specializing in electrical appliances and consumer electronics. The company serves a broad range of clients, including individual consumers and businesses, primarily within the United Kingdom. AO.com operates in the highly competitive e-commerce market, focusing on providing a seamless shopping experience through its user-friendly website and comprehensive customer service. The business model is centered around selling a wide variety of products such as washing machines, fridge freezers, TVs, laptops, gaming consoles, and more. Revenue is generated through direct sales of these products, as well as through financing options provided to customers. Additionally, AO.com offers value-added services like next-day delivery, installation, and recycling of old appliances, which further enhance customer satisfaction and loyalty. The company also runs an affiliate program, allowing partners to earn commissions by promoting AO.com's products. AO.com is committed to sustainability, operating its own recycling plant to safely dispose of old appliances, thereby contributing to environmental conservation.

Keywords: electrical retailer, e-commerce, next-day delivery, price match, recycling services, consumer electronics, financing options, installation services, affiliate program, sustainability.