Arcaea is a unique startup operating in the beauty industry, leveraging the power of biology to create innovative product experiences. The company's approach, which they term as 'expressive biology', involves the fusion of past and present technology, creativity, and technical expertise. Unlike other companies that focus on developing replacement ingredients, Arcaea is dedicated to creating novel ingredients that can only be accessed through biology.

Arcaea's business model is twofold. Firstly, they aim to provide these unique, biologically-derived ingredients to the wider beauty industry. This positions them as a supplier to other beauty companies, potentially creating a new revenue stream and establishing a niche in the market. Secondly, they are also developing their own brands, which will showcase the unique possibilities of their biologically-derived ingredients.

The company's focus on sustainability and regeneration aligns with current market trends and consumer demands for eco-friendly products. By creating a new ingredient toolset that is both regenerative and a catalyst for creative expression, Arcaea is positioning itself as a leader in sustainable beauty solutions.

In summary, Arcaea operates in the beauty industry, serving both other businesses as a supplier of unique ingredients and consumers with their own branded products. Their business model is based on the development and sale of novel, biologically-derived ingredients, which they believe will unlock new levels of creative expression in the beauty industry.

Keywords: Beauty Industry, Biology, Expressive Biology, Novel Ingredients, Regenerative, Sustainable, Supplier, Branded Products, Creative Expression, Technology.