Athos operates in the smart performance apparel market, combining sophisticated AI and personal coaching to deliver muscle activity insights. The company's core product is smart clothing powered by Electromyography (EMG) technology, which measures muscle activity in real-time. This data is processed by an AI-driven coaching engine and delivered through an intuitive mobile app and physical training platform. Athos primarily serves athletes and military personnel, helping them reduce injury risks and optimize performance. The business model revolves around selling smart apparel and subscription-based access to its training platform. Revenue is generated through direct sales and ongoing subscription fees for the app's advanced features. Athos leverages over 5 million minutes of training data to provide personalized prehab solutions, making it a valuable tool for both individual users and teams. The company aims to improve readiness and performance by addressing overuse injuries and poor movement patterns.

Keywords: smart apparel, AI coaching, muscle activity, EMG technology, injury prevention, athlete performance, military readiness, personalized prehab, training data, biofeedback.