Bolt is a technology company that focuses on improving the online shopping experience by offering seamless and secure payment solutions. The company primarily serves e-commerce businesses and their customers, aiming to enhance the checkout process and boost conversion rates. Bolt operates in the digital payments market, which is a rapidly growing sector driven by the increasing demand for convenient and secure online transactions.

Bolt's business model revolves around providing a one-click checkout solution that simplifies the payment process for online shoppers. This solution includes features like Passkey, which allows users to log in and check out using device-specific verification methods such as PIN, Touch ID, and Face ID. By reducing the friction in the checkout process, Bolt helps e-commerce businesses increase their sales and improve customer satisfaction.

The company makes money by charging merchants for its services. This can include a combination of transaction fees, subscription fees, or other service charges depending on the specific needs of the business. Bolt guarantees that it will recognize 20% of a merchant's shoppers and improve their conversion rates by 20%, or it offers a money-back guarantee. This performance-based promise underscores Bolt's confidence in its technology and its commitment to delivering tangible results for its clients.

Bolt's target clients are primarily online retailers who want to offer their customers a faster, easier, and more secure checkout experience. The company also appeals to tech-savvy consumers, particularly Generation Z, who value convenience and security in their online shopping experiences.

In summary, Bolt is a cutting-edge player in the digital payments market, providing innovative solutions that help e-commerce businesses increase their conversion rates and improve the overall shopping experience for their customers.

Keywords: e-commerce, digital payments, one-click checkout, Passkey, conversion rates, secure transactions, Generation Z, online shopping, merchant services, frictionless payments.