Brandwatch is a leading consumer intelligence and social media analytics platform that helps businesses understand and engage with their audiences. The company serves a wide range of clients, including agencies, financial services, media and entertainment, retail, consumer packaged goods (CPG), and technology sectors. Operating in the competitive market of digital analytics, Brandwatch provides tools for crisis management, digital transformation, market research, brand management, competitor analysis, and trend analysis.

Brandwatch's business model revolves around offering subscription-based access to its platform, which includes features like Consumer Research and Pi Datametrics. These tools allow clients to analyze social data and search data, respectively, to gain actionable insights. The company generates revenue through these subscriptions, as well as through additional services and custom solutions tailored to specific client needs.

Brandwatch has established itself as a leader in the industry, as evidenced by its recognition in Forrester's Trend Analysis. The merger with Crimson Hexagon has further strengthened its capabilities, making it a comprehensive solution for businesses looking to build data-driven cultures and make informed decisions.

Keywords: consumer intelligence, social media analytics, brand management, market research, crisis management, digital transformation, competitor analysis, trend analysis, data-driven culture, subscription-based.