Broadly is a technology company that specializes in online reputation management and customer communication tools for local service businesses. The company operates in the digital marketing and customer relationship management (CRM) market, serving a diverse range of clients including automotive services, animal care, home services, medical and dental practices, and professional services. Broadly's business model revolves around providing software-as-a-service (SaaS) solutions that help businesses attract new customers by enhancing their online presence through positive reviews and efficient communication channels. The company generates revenue through subscription fees for its software platform, which includes features like web chat, text messaging, and review management. These tools are designed to improve customer experience, keep teams in sync, and encourage feedback, ultimately leading to increased customer volume and revenue for their clients.

Keywords: online reputation, customer communication, local service businesses, SaaS, digital marketing, CRM, web chat, text messaging, review management, customer feedback.