CrossEngage operates as a customer data and prediction platform, focusing on enhancing long-term customer relationships through personalized engagement and audience building. The company serves enterprises looking to maximize customer lifetime value by unifying customer data and leveraging predictive analytics. Operating in the customer relationship management (CRM) and marketing technology (MarTech) markets, CrossEngage's business model revolves around a subscription-based service, providing scalable and secure solutions tailored to business growth. Revenue is generated through subscription fees for access to their platform and additional services such as custom model creation and integration support.

Keywords: customer data, prediction platform, personalized engagement, audience building, CRM, MarTech, predictive analytics, subscription-based, enterprise solutions, customer lifetime value.