Elementaryb.com is a technology startup that operates in the financial technology sector, specifically targeting small and medium-sized enterprises (SMEs) in the United Kingdom. The company's primary offering is an AI-powered platform named 'Sherloc' that provides real-time data analysis. This platform is designed to help SMEs make informed business decisions by providing them with actionable insights and forecasts.

The platform's features include strong forecasting and planning capabilities, allowing businesses to run multiple scenarios. It also offers data and assumption sense-checking to identify potential constraints, risks, dependencies, and issues. Moreover, Sherloc provides system-generated insights linked to real-world events, which can help businesses stay ahead in a rapidly changing world.

Elementaryb.com operates on a freemium business model, offering a free early adopter trial of Sherloc. The company also has a marketplace with products designed to help businesses navigate uncertainty and reduce risk. This suggests that the company generates revenue through premium features and product sales on its marketplace.

The startup's mission is to drive economic growth in the UK's SME sector, and it aims to achieve this by empowering businesses with data-driven decision-making tools.

Keywords: Financial Technology, SMEs, AI-Powered Platform, Real-Time Data Analysis, Business Decision-Making, Forecasting, Risk Identification, Freemium Business Model, Economic Growth, Data-Driven Decision Making.