Evidation is a health technology company that focuses on improving health outcomes by using data generated by individuals, known as person-generated health data (PGHD). This data includes information from everyday activities like exercise, diet, and sleep, which is collected through various digital devices and apps. Evidation's main goal is to provide a comprehensive view of a person's health journey, enabling more personalized and proactive healthcare.

Evidation operates in the healthcare and wellness market, working with a wide range of clients including healthcare providers, researchers, and organizations interested in health improvement. The company collaborates with these entities to conduct research and develop health programs that are tailored to individual needs.

The business model of Evidation is based on a consent-per-use approach, where individuals explicitly agree to share their health data with third parties. This ensures that users have control over their personal information. Evidation makes money by partnering with organizations that need access to this valuable health data for research and program development. These organizations pay Evidation for the insights and data they provide, which helps them to better understand and improve health outcomes.

Evidation's platform is designed to empower individuals to take part in health research and programs, making it easier for them to monitor and improve their health. The company has a large and diverse user base, with millions of members who have participated in various health studies and logged significant amounts of health data.

In summary, Evidation leverages person-generated health data to provide real-world insights into health and wellness, working with a network of collaborators to improve health outcomes. Their unique approach ensures user control over personal data, making them a trusted partner in the healthcare industry.

Keywords: health data, personalized healthcare, wellness, research, user consent, digital health, proactive health, data insights, health programs, collaboration.