Invisible Universe, Inc. is an entertainment technology company specializing in the creation and popularization of animated characters on social media platforms. The company collaborates with celebrities to develop unique and engaging animated characters, such as Squeaky Roy from the D'Amelio Family, Qai Qai from Serena Williams, Kayda Kai from Karlie Kloss, and Crazynho from Dani Alves. These characters are designed to become household names by leveraging creative talent, advanced animation technology, and software. Invisible Universe operates in the digital entertainment market, targeting social media users and fans of the celebrities they partner with. The business model revolves around creating original intellectual property (IP) and monetizing it through social media engagement, brand partnerships, and merchandise sales. The company generates revenue by attracting a large following for their characters, which in turn attracts advertisers and sponsors. Invisible Universe's team is distributed across Los Angeles, New York, and São Paulo, Brazil, and they frequently collaborate with creatives worldwide. The company is supported by prominent investors from Hollywood and Silicon Valley, including Alexis Ohanian's Seven Seven Six, Initialized Capital, Serena Williams, Will Smith's Dreamers VC, CASSIUS Family, Ventures, and former Zillow CEO Spencer Rascoff.

Keywords: animated characters, social media, celebrity-backed, digital entertainment, intellectual property, brand partnerships, merchandise sales, creative talent, animation technology, global team.