LiveIntent operates in the advertising technology (AdTech) and marketing technology (MarTech) sectors, providing a people-based marketing platform that bridges the gap between brands and audiences. The company focuses on enhancing digital experiences while prioritizing data privacy. LiveIntent serves a diverse range of clients, including brands, publishers, and advertisers, helping them to engage with their audiences more effectively through email and other digital channels.

LiveIntent's business model revolves around leveraging first-party data to deliver personalized marketing messages. This approach ensures that brands can reach their target audiences with relevant content, thereby increasing engagement and conversion rates. The company makes money through a combination of subscription fees for its platform and performance-based advertising revenue.

Operating primarily in the digital advertising market, LiveIntent stands out by offering innovative solutions that differentiate it from commoditized alternatives. The platform's unique value proposition lies in its ability to integrate seamlessly with existing marketing ecosystems while maintaining a strong commitment to data privacy and compliance with governmental regulations.

Keywords: AdTech, MarTech, people-based marketing, data privacy, audience engagement, digital advertising, first-party data, personalized marketing, subscription model, performance-based revenue.