LiveRamp, listed on the NYSE under the ticker RAMP, is a company that specializes in providing an identity platform. This platform is used by brands and their partners to create innovative products and deliver exceptional customer experiences. Essentially, LiveRamp helps businesses connect people, data, and devices across both the digital and physical worlds. This capability is crucial for what is known as "people-based marketing," which allows companies to target their marketing efforts more precisely and effectively.

LiveRamp operates in the marketing technology (MarTech) sector, serving a wide range of clients including large brands, advertising agencies, and technology partners. These clients use LiveRamp's services to better understand their customers and to deliver personalized marketing messages. The company's platform ensures that consumer data is used safely and responsibly, which is increasingly important in today's privacy-conscious world.

The business model of LiveRamp is primarily subscription-based. Clients pay for access to the platform and its various features, which include data onboarding, identity resolution, and data connectivity. These services help clients to unify fragmented data from different sources, making it easier to analyze and use for marketing purposes. LiveRamp also generates revenue through partnerships and integrations with other technology providers, expanding its ecosystem and enhancing its platform's capabilities.

In summary, LiveRamp makes money by providing a subscription-based identity platform that helps businesses connect and use data more effectively for marketing. The company serves a diverse range of clients in the MarTech sector and focuses on enabling safe and efficient data use.

Keywords: Identity Platform, People-Based Marketing, Data Connectivity, MarTech, Subscription Model, Data Onboarding, Identity Resolution, Customer Experience, Privacy, Digital Marketing.