Niva Bupa, formerly known as Max Bupa, is a leading health insurance provider in India, offering a range of affordable health insurance plans tailored to meet the diverse needs of individuals and families. The company operates in the health insurance market, serving clients who seek reliable and comprehensive medical coverage. Niva Bupa's business model revolves around providing various health insurance products, including plans that cover COVID-19, maternity, newborns, and international travel. The company generates revenue through the sale of these insurance policies and by offering value-added services such as hassle-free claim processing, which is often completed in under 30 minutes. Niva Bupa's target clients include individuals, families, and corporate groups looking for dependable health insurance solutions. The company differentiates itself by emphasizing customer convenience, proactive service, and comprehensive coverage options.

Keywords: health insurance, affordable plans, quick claims, family coverage, COVID-19 cover, maternity cover, newborn cover, international travel insurance, proactive service, comprehensive coverage.