Maybelline, a subsidiary of L'Oréal, operates as a leading global cosmetics brand specializing in innovative and trend-setting makeup products. The company serves a diverse clientele ranging from everyday consumers to professional makeup artists. Operating in the highly competitive beauty and personal care market, Maybelline leverages its extensive research and development capabilities to introduce new products that cater to evolving beauty trends and consumer preferences. The business model primarily revolves around the sale of makeup products, including foundations, mascaras, lipsticks, and eyeshadows, through various distribution channels such as retail stores, e-commerce platforms, and direct-to-consumer sales. Revenue is generated through product sales, with a significant focus on marketing and brand positioning to maintain its market leadership.

Keywords: cosmetics, makeup, beauty, innovation, trend-setting, global brand, diverse clientele, retail, e-commerce, L'Oréal.