MindPlay is an innovative educational technology company specializing in evidence-based reading instruction software. The company serves a diverse range of clients, including educators, parents, and students, particularly those with dyslexia. Operating in the educational technology market, MindPlay offers products like the Virtual Reading Coach, which includes a Universal Screener and Reading Fluency programs. These tools assess student reading abilities and create personalized learning plans to improve reading fluency. MindPlay generates revenue through the sale of its software products and subscriptions. The business model focuses on providing systematic and explicit reading instruction to help students achieve reading proficiency.

Keywords: educational technology, reading instruction, dyslexia, personalized learning, Universal Screener, Reading Fluency, evidence-based, Virtual Reading Coach, literacy, systematic instruction.