MUrgency Inc. established a comprehensive on-demand emergency medical response network, connecting 15,000 emergency responders in India and 500 in the UAE through mobile apps and call centers. The company served a wide range of clients, including individuals in need of urgent medical care, by coordinating ambulances, doctors, nurses, paramedics, and pharmacists. Despite technological and operational success, the business struggled with unit economics, leading to financial losses on each emergency service provided. Consequently, MUrgency Inc. ceased its emergency responder operations. The company also co-founded FirstResponse.ae, a leading home healthcare service in the UAE, which was later acquired by its founder. MUrgency Inc. has diversified into various sectors, including reproductive medicine with MMCIVF.com, airport assistance services with AirportAssist.com, and strategic partnerships with ZHL for ambulance services in South Asia and the Middle East. The company generates revenue through service fees and strategic partnerships. Key investors include prominent tech founders, emergency medical service companies, and financial professionals.

Keywords: emergency response, mobile apps, call centers, healthcare, ambulance services, UAE, India, home healthcare, reproductive medicine, airport assistance.