NextRoll, formerly known as AdRoll Group, is a marketing technology company that specializes in providing advertising and marketing solutions to businesses of all sizes. The company operates in the digital advertising market, which is a highly competitive and rapidly evolving industry. NextRoll's primary clients include e-commerce businesses, direct-to-consumer brands, and other companies looking to enhance their online presence and drive sales through targeted advertising.

NextRoll offers a suite of products designed to help businesses reach their target audiences more effectively. These products include programmatic advertising, which uses automated systems to buy and place ads in real-time, and retargeting, which focuses on re-engaging users who have previously visited a client's website. The company also provides marketing automation tools that help businesses manage their customer relationships and optimize their marketing campaigns.

The business model of NextRoll revolves around providing these advertising and marketing services on a subscription basis or through performance-based pricing. This means that clients either pay a regular fee for access to NextRoll's tools and services or pay based on the results generated by their advertising campaigns, such as clicks, conversions, or sales.

NextRoll makes money by charging clients for the use of its advertising platform and related services. This includes fees for ad placements, data analytics, and other marketing tools that help businesses improve their advertising performance. The company also generates revenue through partnerships with other technology providers and by offering premium features and services to its clients.

In summary, NextRoll is a marketing technology company that helps businesses improve their online advertising efforts through a range of tools and services. It serves e-commerce and direct-to-consumer brands, operates in the digital advertising market, and makes money through subscription and performance-based pricing models.

Keywords: marketing technology, digital advertising, programmatic advertising, retargeting, marketing automation, e-commerce, direct-to-consumer, subscription model, performance-based pricing, data analytics.