The White Teak Company, founded in 2016 by Silicon Valley tech entrepreneurs Pawan Mehta and Gagan Mehta, is a luxury lighting and home decor store based in India. The company specializes in high-end lighting solutions that cater to the aesthetic and functional needs of modern homes. Operating in the premium segment of the home decor market, The White Teak Company offers a wide range of products including ceiling lights, wall lights, floor lamps, and table lamps, with a particular focus on customizable architectural lighting. The company serves a diverse clientele ranging from individual homeowners to interior designers and architects looking for unique and luxurious lighting options.

The business model of The White Teak Company revolves around direct-to-consumer sales through its online platform and physical stores across major cities in India. Revenue is generated through the sale of premium lighting products, which are often characterized by their unique designs, high-quality materials, and advanced features such as dimmable LEDs and remote control functionality. The company's acquisition by Asian Paints in April 2022 has further strengthened its market position and expanded its reach.

Keywords: luxury lighting, home decor, high-end designs, architectural lighting, customizable solutions, premium market, direct-to-consumer, dimmable LEDs, remote control, Asian Paints.