Opstrace is a startup that focuses on providing open-source observability solutions for software infrastructure. Observability refers to the ability to monitor and understand the state of a system based on the data it generates. Opstrace aims to simplify the installation, management, and usability of observability tools, making it easier for engineers and end-users to manage and explore their systems.

The company operates in the software infrastructure market, specifically targeting businesses that rely on complex systems and need robust monitoring solutions. These clients typically include tech companies, cloud service providers, and enterprises with significant IT infrastructure.

Opstrace's business model is centered around offering an open-source platform, which means the core software is freely available for anyone to use, modify, and distribute. However, the company generates revenue through value-added services such as premium support, custom integrations, and possibly managed services where they handle the observability infrastructure on behalf of their clients.

The platform integrates popular open-source projects like Prometheus and Loki, which are widely used for monitoring and logging. By providing a unified and user-friendly interface, Opstrace reduces the operational and exploration challenges that engineers face with traditional observability tools. This makes it easier for companies to set up reliable alerting systems and gain insights into their infrastructure's performance and health.

In summary, Opstrace is revolutionizing the observability space by making it more accessible and user-friendly, catering to businesses that need efficient monitoring solutions for their complex systems.

Keywords: observability, open-source, monitoring, infrastructure, Prometheus, Loki, alerting, user-friendly, tech companies, cloud services.