OROS Apparel specializes in creating high-performance outerwear using advanced aerogel technology inspired by NASA. The company focuses on producing lightweight, ultra-warm gear that eliminates bulk, making it ideal for outdoor activities such as skiing, snowboarding, trekking, and alpine climbing. OROS serves a diverse clientele ranging from urban adventurers to extreme sports enthusiasts, operating primarily in the outdoor apparel market. The business model revolves around direct-to-consumer sales through its website, offering free shipping on orders over $99 within the United States. Revenue is generated through the sale of various apparel items including jackets, pants, tops, and accessories. The company also engages customers through a loyalty program that offers points and exclusive rewards.

Keywords: aerogel technology, lightweight outerwear, extreme conditions, NASA-inspired, skiing, snowboarding, trekking, alpine climbing, direct-to-consumer, loyalty program.