Clutch is a customer data and marketing platform designed to help B2C marketers optimize their campaigns and drive customer behavior change. The platform integrates customer relationship management (CRM), customer data platform (CDP), and loyalty programs to provide a holistic view of customer interactions across all buying channels and marketing touchpoints. Clutch serves businesses that aim to understand their customers better and deliver personalized marketing efforts. Operating in the B2C market, Clutch's business model revolves around subscription-based services, where clients pay for access to the platform and its various features. The company generates revenue through these subscriptions, which offer different tiers of service based on the needs of the client. Clutch's platform enables marketers to work smarter, act faster, and optimize their marketing spend by leveraging complete data to deliver targeted campaigns that drive deeper insights and accelerate behavior change. The platform is recognized as a strong performer in the loyalty technology space, as highlighted by its inclusion in the Forrester Loyalty Technology Platforms Q2 2019 report.

Keywords: B2C marketing, customer data, CRM, CDP, loyalty programs, targeted campaigns, customer insights, behavior change, marketing optimization, subscription services.