Planted is a Swiss-based startup that operates in the food industry, specifically focusing on plant-based protein products. The company aims to revolutionize the way meat is perceived and consumed, encouraging a shift from animal to plant-based proteins. Their products are designed to be delicious, sustainable alternatives to traditional meat, contributing positively to climate protection.

Planted serves a diverse range of clients, including individual consumers, businesses, and restaurants. They sell their products directly through their webshops for both private and business customers, as well as in retail stores and restaurants. This multi-channel distribution strategy allows them to reach a broad customer base and maximize their market penetration.

Recently, Planted has achieved B Corp certification, a testament to their commitment to creating positive impacts on people and the planet. B Corp certification is awarded to companies that meet the highest standards of social and environmental performance, accountability, and transparency. This certification enhances Planted's reputation and credibility in the market, potentially attracting more customers who value sustainability and ethical business practices.

In terms of their business model, Planted generates revenue primarily through the sale of their plant-based protein products. They also offer merchandise like hoodies and T-shirts, providing an additional income stream.

In summary, Planted is a forward-thinking food startup that combines innovation, sustainability, and profitability in its operations. They are well-positioned to capitalize on the growing trend towards plant-based diets and sustainable living.

Keywords: Plant-based proteins, Food industry, B Corp certification, Sustainability, Direct sales, Business customers, Private customers, Restaurants, Merchandise, Climate protection.