Pumpspotting operates as a family benefits platform designed to support breastfeeding and working parents. The company serves employers looking to provide comprehensive support to their working parent employees, particularly those who are breastfeeding. Pumpspotting operates in the employee benefits and wellness market, offering a suite of tools and resources including an app that connects parents over breastfeeding, milk, and motherhood. The business model revolves around providing a turnkey solution for employers to keep their working parents engaged, nourished, and productive. Revenue is generated through subscription fees paid by employers who integrate Pumpspotting's services into their employee benefits packages.

Keywords: breastfeeding, working parents, family benefits, employee wellness, employer support, lactation, engagement, nourishment, productivity, subscription model.