RuKart Technologies, a startup founded by alumni of IIT Mumbai, focuses on developing low-cost agricultural innovations aimed at improving the productivity and income of small-scale farmers. The company operates in the agritech sector, providing practical solutions that address common challenges faced by farmers in India.

RuKart's product lineup includes the Subjee Cooler, a maintenance-free cooling chamber that can store up to 100 kg of vegetables, helping farmers preserve their produce and sell it at better prices. Another key product is the Treadle Pump, a foot-operated irrigation pump designed for small landholdings, which makes irrigation more accessible and affordable. The Drip Kit offers a direct-to-root water and nutrient delivery system, optimizing water usage and enhancing crop yields. Additionally, the Peek Rakshak is a solar-powered audio-visual device that protects crops from wild animals, reducing losses and safeguarding farmers' investments.

The startup primarily serves small and marginal farmers who often lack access to advanced agricultural technologies. By providing affordable and easy-to-use solutions, RuKart helps these farmers increase their productivity and income. The company operates in the Indian market, which has a substantial population of small-scale farmers in need of innovative agricultural tools.

RuKart's business model revolves around the sale of its agricultural products. The company generates revenue by selling these products directly to farmers and through partnerships with agricultural cooperatives and NGOs. By focusing on cost-effective solutions, RuKart ensures that its products are accessible to its target market, thereby driving sales and fostering customer loyalty.

In summary, RuKart Technologies is making a significant impact in the agritech sector by offering innovative, low-cost solutions that enhance the productivity and income of small-scale farmers in India.

Keywords: agritech, small-scale farmers, low-cost innovations, Subjee Cooler, Treadle Pump, Drip Kit, Peek Rakshak, productivity, income, India.