Shelvz operates in the retail sector, offering a comprehensive modular platform designed to streamline retail execution and field data collection. The company serves clients in the consumer packaged goods (CPG) industry, providing tools for sales force management, market research, and promoter activities. Shelvz's platform enables businesses to manage and maintain assets, ensure shelf availability, and gain portfolio visibility. By integrating with enterprise resource planning (ERP) systems, Shelvz helps clients detect near expiries and out-of-stock items faster, thus improving product management. The business model revolves around a subscription-based service, where clients pay for access to the platform and its various modules. Shelvz generates revenue through these subscriptions and additional services such as market intelligence and trade promotion management. The company's focus on real-time data collection allows clients to respond swiftly to market changes and consumer needs, making their business strategies more resilient.

Keywords: retail execution, field data collection, asset management, market intelligence, sales force integration, shelf availability, portfolio visibility, product management, trade promotion, real-time data.