StreamRail is a dynamic startup specializing in video advertising technology, designed to maximize revenue and enhance user experience. Acquired by ironSource in 2016, StreamRail operates in the digital advertising market, providing cutting-edge solutions to publishers and advertisers. The company’s core offering includes a suite of video ad formats such as InSlide, InTop, and Interstitial Video Ads, which are engineered to capture user attention and drive high engagement.

StreamRail’s clients range from small publishers to large media companies looking to optimize their ad inventory and boost revenue. The company’s automated yield optimization engine ensures that clients receive the highest effective cost per thousand impressions (eCPM) for their ad spaces. This means that StreamRail helps clients earn more money from their ads by automatically selecting the most profitable ones to display.

The business model is primarily based on a software-as-a-service (SaaS) approach, where clients pay for access to StreamRail’s technology and services. Revenue is generated through subscription fees, as well as a share of the ad revenue generated through the platform. StreamRail also offers a Private Exchange, connecting clients with premium supply and demand partners, facilitating quick and transparent transactions without the need for additional tags.

StreamRail’s technology is certified by Google and compliant with Interactive Advertising Bureau (IAB) standards, ensuring high performance and reliability. The platform boasts ultra-fast load times and is optimized for monetization, making it a preferred choice for clients aiming to maximize their ad revenue.

In addition to its robust technology, StreamRail provides dedicated customer success managers and an easy-to-use self-service platform, allowing clients to manage their ad operations efficiently. This combination of advanced technology and customer support positions StreamRail as a leader in the video advertising space.

Keywords: video advertising, yield optimization, SaaS, eCPM, publishers, advertisers, Private Exchange, Google certified, IAB compliant, customer success.