The Healthy Mummy is a company focused on providing weight loss solutions specifically designed for busy mums. Operating in the health and wellness market, the company offers a range of products and services including 28-day weight loss challenges, nutritional products, and an app that provides fitness tips and delicious recipes. The business model is subscription-based, with clients paying for access to the Healthy Mummy App and its various features. The company generates revenue through these subscriptions as well as sales of their health and nutritional products. The target clients are primarily mothers looking to lose weight and improve their health in a supportive community environment. The company has built a strong online presence with over 1,500,000 members in its community, providing daily support and real results from real mums.

Keywords: weight loss, busy mums, 28-day challenges, nutritional products, fitness tips, recipes, subscription-based, supportive community, health, wellness.