Tobii is a pioneering company in the field of eye tracking technology, offering solutions that enhance human-machine interaction and advance scientific research. Tobii's technology is utilized in a variety of applications, including consumer electronics, healthcare, and specialized research tools. The company serves a diverse range of clients, from hardware manufacturers and OEMs to researchers and developers. Tobii operates in the global market, focusing on both commercial and consumer sectors. The business model is primarily based on licensing its eye tracking software and selling hardware components. Tobii generates revenue through software development licenses, hardware sales, and partnerships with other technology firms. The company places a strong emphasis on data privacy and transparency, ensuring that users are informed about how their eye tracking data is used and stored.

Keywords: eye tracking, human-machine interaction, scientific research, consumer electronics, healthcare, OEM, data privacy, software licensing, hardware sales, global market.