**Company Overview: TotoRegister**

TotoRegister is a Kenyan startup founded by Mack Marangu, a young innovator with a background in journalism, mass media communications, and computer science. The company operates in the education technology (EdTech) sector, focusing on providing digital solutions to enhance the educational experience in Kenya and potentially other regions.

**Business Model and Services**

TotoRegister offers a mobile application designed to streamline the process of student attendance tracking for teachers. The app allows educators to import student lists, mark attendance, and securely transmit this data to a backend server. This system not only simplifies administrative tasks for teachers but also ensures that accurate attendance records are maintained, which can be crucial for educational planning and resource allocation.

**Target Market**

The primary clients of TotoRegister are educational institutions, including primary and secondary schools, as well as teachers who are looking for efficient ways to manage their classrooms. The startup operates within the Kenyan market but has the potential to expand to other regions with similar needs.

**Revenue Generation**

TotoRegister generates revenue through a subscription-based model. Schools and educational institutions pay a recurring fee to access the app's features and services. This model ensures a steady stream of income while providing continuous updates and support to the users.

**Market Potential**

The EdTech market in Kenya is growing, driven by the increasing adoption of digital tools in education. TotoRegister is well-positioned to capitalize on this trend, offering a solution that addresses a specific pain point for educators. The company's focus on secure data transmission and ease of use makes it an attractive option for schools looking to modernize their administrative processes.

**Conclusion**

TotoRegister is a promising startup in the EdTech space, leveraging technology to improve educational administration. With a clear focus on the needs of teachers and schools, the company has the potential to make a significant impact on the education system in Kenya and beyond.

**Keywords:** EdTech, Attendance Tracking, Mobile App, Education, Teachers, Schools, Kenya, Subscription Model, Data Security, Innovation