UPSCALE is a new H2020 Research & Innovation project worth €7.66 million, starting in November 2020 and lasting for 5 years. The project aims to take key steps to realize the transformative potential of push-pull technology by expanding its scope and applicability from individual fields to whole landscapes and regions, and from cereal to other important crops and cultivation systems. The overall goal is to address food security, livelihoods and climate change resilience in the sub-Saharan region of East Africa, while reducing the environmental impact of agricultural practices. For this, it will foster the design, adaptation and adoption of strategies for integrated agro-ecological management based on push-pull technology for wide-spread and climate-resilient sustainable intensification.