Vestcom, a subsidiary of Avery Dennison, specializes in data-integrated media solutions that enhance shopper experiences and maximize retail productivity at the shelf edge. Operating primarily in the retail sector, Vestcom serves a diverse clientele including over 70 national retailers and 800 consumer packaged goods (CPG) companies, covering 60,000 retail stores. The company leverages its unmatched capabilities in synthesizing store-level data to deliver item-specific price, promotion, and brand content in both print and digital formats. This approach helps retailers create more meaningful shopper engagements and drive profitable growth while enabling store teams to operate more efficiently. Vestcom's business model revolves around providing these integrated solutions through a centralized platform, generating revenue by offering a combination of software and media services tailored to the unique needs of its clients.

Keywords: data-integrated, media solutions, shopper engagement, retail productivity, shelf edge, store-level data, price promotion, brand content, centralized platform, CPG companies.