Waffle Insurance operates as a digital-first platform providing fast, affordable, and customizable insurance solutions. The company serves a diverse range of clients, including individuals seeking home, auto, and pet insurance. Waffle operates in the insurance market, leveraging technology to streamline the insurance purchasing process. The business model is based on offering a variety of insurance products from top providers, all accessible through a single, user-friendly platform. Waffle makes money through commissions and fees from the insurance policies sold on its platform. The company emphasizes a quick and easy enrollment process, allowing customers to get insured in minutes without the hassle of filling out numerous forms or waiting for slow quotes. Waffle's unique selling proposition is its ability to tailor insurance coverage to fit the specific needs and budgets of its clients, making it an ideal choice for those looking for personalized insurance solutions.

Keywords: digital-first, customizable insurance, home insurance, auto insurance, pet insurance, fast enrollment, affordable, user-friendly, top providers, personalized coverage.