Wolf & Badger is a dynamic retail platform that bridges the gap between independent designers and discerning consumers. Operating both online and through physical stores in London and New York, the company offers a curated selection of fashion, jewelry, accessories, and homeware from emerging brands. The business primarily serves fashion-forward individuals who value unique, ethically-produced items and are looking for alternatives to mainstream retail options.

Wolf & Badger operates in the niche market of independent and sustainable fashion. This market is characterized by consumers who prioritize originality, ethical production, and high-quality craftsmanship. The company's business model is built around providing a platform for independent designers to showcase and sell their products. This is achieved through both their e-commerce site and their physical retail spaces, which are designed to offer an immersive shopping experience.

Revenue generation for Wolf & Badger comes from several streams. Firstly, they take a commission on sales made through their platform. This means that for every item sold, a percentage of the sale price goes to Wolf & Badger. Additionally, they may charge designers for premium placement or additional promotional services, helping these brands gain more visibility. The company also benefits from the foot traffic and sales generated in their physical stores.

In summary, Wolf & Badger is a unique retail platform that supports and promotes independent designers, offering consumers a diverse range of ethically-produced, high-quality products. By combining online and offline retail strategies, the company effectively taps into the growing market for sustainable and unique fashion.

Keywords: independent designers, ethical fashion, unique products, retail platform, e-commerce, physical stores, London, New York, sustainable brands, curated selection.