Wollit is a fintech startup that operates in the credit industry, offering a unique service aimed at helping individuals improve their credit scores. For a monthly fee of £9, Wollit provides a Credit Builder plan that reports regular payments to major credit agencies, thereby helping to build a positive credit history over time. This service is designed to serve individuals who are looking to improve their creditworthiness and increase their chances of being approved for new credit.

In addition to the Credit Builder plan, Wollit also offers a Rent Reporting service. This feature allows users to convert their monthly rent payments into a credit-building opportunity. By reporting these regular payments to credit agencies, Wollit helps users demonstrate their financial responsibility and further boost their credit scores.

Wollit also provides tools for monitoring affordability risks and tracking important spending, particularly on Buy Now Pay Later agreements. This helps users manage their finances better and avoid missing payments, which can negatively impact their credit scores.

The startup operates on a subscription-based business model, generating revenue from the monthly fees paid by users for its Credit Builder and Rent Reporting services. Wollit's services are unregulated, and while they promise to improve key factors affecting users' credit scores, results may vary and are not guaranteed.

In summary, Wollit is a credit-building platform that serves individuals looking to improve their credit scores. It operates in the credit industry and makes money through a subscription-based model.

Keywords: Fintech, Credit Score, Credit Builder, Rent Reporting, Subscription Model, Credit Agencies, Affordability Risks, Financial Responsibility, Creditworthiness, Buy Now Pay Later.