Yenko is a company dedicated to helping college students navigate the complexities of financial aid and ensure they stay on track to complete their education. Founded by Margo Wright, who has extensive experience in retail, consulting, and nonprofit management, Yenko addresses the challenges faced by students who are juggling school, work, and family responsibilities. The company provides a platform that empowers students to set goals, highlights financial aid eligibility requirements, and delivers personalized recommendations to keep students eligible for all financial aid sources. Yenko primarily serves college students in the United States, particularly those who rely on financial aid to afford their education. The company operates in the education technology market and uses a subscription-based business model, generating revenue through fees paid by educational institutions or directly by students. By offering tools and resources that help students manage their time and financial aid, Yenko aims to increase college completion rates.

Keywords: financial aid, college students, education technology, goal-setting, personalized roadmaps, U.S. market, subscription model, student success, time management, completion rates.