Zapier is an automation platform that connects various web applications to streamline workflows and enhance productivity. It primarily serves small to medium-sized businesses and individual professionals who need to automate repetitive tasks without requiring technical skills. Operating in the SaaS (Software as a Service) market, Zapier allows users to create 'Zaps,' which are automated workflows that integrate different apps to perform specific tasks. The business model is subscription-based, offering multiple pricing tiers depending on the number of Zaps and tasks a user needs. Revenue is generated through these subscription plans, which provide access to more advanced features and higher usage limits.

Keywords: automation, workflows, productivity, SaaS, integrations, web applications, small businesses, subscription, Zaps, tasks.